Courses

The Center offers three interesting courses to help cultivate and actualize the ideas of student entrepreneurs. Students receive practical, real-world lessons about launching digital media ventures. Classroom discussions not only focus on concept and business model generation, but also customer development, scalability, and startup culture. Click on a course name for more information about that class.

Lean Digital Media Startups is a one-credit course on the “Lean Startups” movement—an emerging approach to launching new business ventures that applies especially well to digital media. The Lean approach is a rigorous way to develop and launching startups, to search for a repeatable and scalable business model, and to iterate and adapt to new and unknown markets.

New Media Entrepreneurship enables enterprising students to explore, validate, and prepare new business concepts to launch as start-up companies. Students work in teams to develop their ideas into new media products and services, and learn the iterative process of growing a digital media business from the ground up.

Trendspotting in Digital Media identifies issues posed by the evolving new media sphere, answering questions about privacy, entrepreneurship, and emergent technologies and services. From overnight YouTube sensations to Twitter-inspired social revolutions, digital media plays an increasingly important role in how people connect to one another and understand the world.